Karos for SaaS founders
You ship every week. Your buyers should hear about it.
Karos reads your site and what you release, then drafts LinkedIn and X posts for the people who buy software like yours. You approve each one before it goes out.
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Your buyers have job titles
You sell software to businesses. The person who signs is an ops lead, a finance manager or another founder. They read LinkedIn at work, follow a few builders on X, search when a problem starts to hurt, and more often now ask ChatGPT, Gemini or Claude which tool to pick.
Meanwhile your changelog is full and your feed is quiet. Most weeks you ship something a customer asked for, and only that customer finds out. Marketing is the job that slips every time a bug report comes in.
Karos does the daily part. It turns what you shipped and what your buyers ask into drafts, every day, and waits for your yes.
Where your buyers are
Your buyers read it at work, under their job title. A post about the problem you solve reaches the person who has it. On Pro, Karos also drafts for your own profile as the founder, not only the company page.
One tap on Post now after you approve.
Founders, early adopters and other builders talk software here. A short note on what shipped today fits the feed.
Posts by itself after you approve.
Articles answer the questions your buyers type into search and into AI answers, and give both something of yours to read.
Publishes to your connected site.
When a buyer asks ChatGPT, Gemini or Claude for a tool like yours, Karos measures whether you are named, and shows the questions where you are left out.
Measured, not posted.
Left out, and why
- Instagram and TikTok. People rarely shop for business software there. For B2B software Karos leaves them out of a leads plan, unless you ask for them.
The goal to pick
Goal: More leads
You need demo requests and trials, not a follower count.
For B2B software Karos usually proposes LinkedIn first, then X, with a Reddit reply where buyers ask for recommendations. You see the channels and the number of posts before anything runs, and you can change both. The number is an estimate, not a promise.
How the goal turns into a plan: How it works.
ResultsMore leads for Karos
A short film of Results, with sample data: reach of 10,060 over 12 weeks, 14 requests and 5 accepted leads.
A sample week
Sample drafts for a made-up invoicing tool for small agencies. Made up to show the shape, not a customer's posts. Each one waits in your daily review, where you approve, edit or pass it.
Mon
LinkedInCompany page post
SampleAgencies kept telling us the same thing: sending the invoice is easy, chasing it is the hard part. As of today, reminders go out on the schedule you set, in your words, and stop the moment the client pays. No more follow-up emails written at 11pm.
One tap on Post now after you approve.
Tue
XSingle post
SampleShipped: payment reminders that stop by themselves once the client pays. Smallest feature we built this quarter. The one people asked for most.
Posts by itself after you approve.
Wed
RedditReply
SampleA thread asking how to chase late invoices without sounding rude.
What worked for us: agree the reminder schedule when you send the quote, so a reminder is a process and not a personal nudge. Day 3 friendly, day 10 with the invoice attached again, day 20 a phone call. (I build an invoicing tool, but this works with any of them.)
Drafts you post yourself.
Thu
BlogArticle
SampleHow to chase a late invoice without losing the client
A reminder schedule step by step, the words for each step, and when to stop emailing and pick up the phone.
Publishes to your connected site.
Fri
LinkedInFounder's own profile (Pro)
SampleWe almost shipped reminders that went out on weekends. A customer pointed out that a reminder on a Saturday reads like panic. Small detail. It changed the default.
One tap on Post now after you approve.
What Karos does not do
- Karos does not connect to your CRM yet. It counts requests and leads, not closed deals.
- Paid ads, LinkedIn ads included, are coming soon. Karos does not run them today.
- Karos does not send cold email or run outbound.
- Drafting for your own profile beside the company's is on Pro. Starter covers the company's own accounts.
- Reddit replies are drafts. You post them yourself, from your own account.
Questions
- Can Karos post on my own LinkedIn profile, not just the company page?
- Yes, on Pro, which adds your team's own LinkedIn and X profiles to the company's. Once you approve a LinkedIn post, one tap on Post now sends it. Starter covers the company's own accounts.
- How does Karos know what we shipped?
- It reads your website and notices new pages, and each can come with a suggested campaign. You can also tell Karos in chat what went out this week. Reading releases from a GitHub repository is coming soon.
- Does Karos count leads in my CRM?
- Not yet. Karos counts the requests that come through its landing pages and tracked links, and the ones you accept as leads. It does not connect to a CRM or track deals.
- What does it cost?
- Starter is $29 a month with 10,000 credits. Pro is $199 a month with 150,000 credits. Enterprise is priced by conversation: unlimited seats, extra credits, enhanced support and new features first. Starter and Pro start with a free preview before you pay, and you can cancel any time.